Brand visibility for the age of AI discovery.
We help brands become visible, trusted and chosen.
Valent is the brand visibility engine.
We help brands become visible, trusted and chosen in the age of AI discovery. We bring together experience in SEO, media, digital development and brand building to build brands that prosper in the new AI paradigm.
How we help
We connect AI visibility, search, content and reputation into one Brand Visibility engine. Valent audits, reports and improves how your brand appears across your digital ecosystem We show where you are missing, who is winning, why it is happening and what to do next.
What we do
Audit, assess, report
A deep dive into your brand's digital visibility ecosystem; understanding where you are today and your search and GEO visibility while taking into consideration your website performance, content structure, brand messaging, third-party citations and reputation signals. We also consider your category and competitors and identify gaps, opportunities and risks.
The final output is a detailed report of our findings; telling you where your brand is visible, what is missing, what AI and search systems understand and what needs to change first.
Set up, maintain, optimise
Once we have agreed on what is best for your brand and how your digital visibility can best help you achieve your marketing and business objectives, we move forward with ongoing services to improve your visibility across AI, search and the wider digital ecosystem.
This includes ongoing GEO and AI answer optimisation, SEO and content improvements, monthly competitive tracking, monthly optimisation rhythm checks and reputation and trust-signal improvements.
In addition to ongoing interaction with you and your team, we deliver a monthly report with the achievements, learnings and next steps in addition to a overall website performance report.
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Search engine marketing
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Pay per click
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Website development
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Content management
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Social listening
Additional services
Brand visibility connects directly to commercial outcomes
Brand visibility
Appear in AI answers, recommendations, summaries and decision-led prompts and be a top search result for search engines.
Brand trust and authority
Improve how AI describes and cites your brand and the credibility of its sources.
Competitive intelligence
See which competitors and doing and saying and see which competitors AI recommends instead and why.
Content Effectiveness
Convert prompt gaps and citation gaps into structured content actions.
Commercial growth
Influence high-intent discovery, shortlisting and lead generation.
Reputation and risk
Detect inaccurate, weak or unfavourable AI descriptions early and correct.
Regional Expansion
Track visibility by market, language, sector and competitor set.
37% of consumers already ask AI to shortlist, compare and recommend brands before they visit a website, use a search engine query or make contact.
AI is the ultimate influencer.
Trusted, corroborated, external voices determine what AI recommends. Influence is no longer earned through a single optimised page.
A click is no longer guaranteed.
Zero-click discovery is the new norm. Being cited in an AI answer before a user ever searches is what drives consideration.
If AI doesn't trust you, it won't recommend you.
Website. Reviews. News. LinkedIn. Third-party sites. PR. Trust is a network and AI reads the whole network, not just your homepage.
GEO Powered by:
Gist GEO
"We've explored a lot of platforms in this space and what I appreciate most about Gist GEO is how thorough the findings are coupled with clear recommendations, guidance on how to implement them, and then being able to measure whether those things actually worked. That's what marketers are really going to gravitate toward."
Dave Albert— EVP Product, Cro Metrics
(A Prorata.ai company).
Valent is a UK based brand visibility engine with extensive experience guiding brands across the Middle East and North Africa to category leading visibility.