Found, understood, chosen in the age of AI.
/ BRAND VISIBILITY
Be visible.
Stay visible.
Improve how your brand is found, understood and chosen across AI, search and the wider digital ecosystem.
/ INSIGHT
Being found
is only the start.
What buyers find should help them understand your offer and decide whether it fits.
Read the Insight
/ PARTNER CASE STUDY · GIST · SAAS
Useful content.
Greater visibility.
A SaaS brand improved its content and made its evidence accessible, then appeared in AI answers where it had previously been absent.
Read the case study22of31
tracked questions returned answers mentioning the brand
/ VALENT
We improve how
brands are
found, understood
and chosen.
Across AI, search and the
wider digital ecosystem.
We bring together over 25 years of brand,
search, digital and media experience to
help brands win in the age of AI.
/ VISIBILITY ECOSYSTEM
More channels.
More signals.
Less control.
Buyers meet your brand through AI, search,
your website and the broader digital ecosystem.
What they find should help them understand
your offer and decide whether it fits.
GEO
Buyers can use AI to compare options. Check how your brand is found and understood. Our qualitative assessment examines AI answers and sources, then identifies practical actions to improve your visibility.
Search
A search ranking puts you in view. Buyers still need a reason to consider you.
Trusted sources
Your website, reviews, news and independent references give buyers evidence to assess.
Social
Show your expertise in ways that make sense to the people using each channel.
/ BUSINESS IMPACT
Across the digital ecosystem, brand visibility is critical to business success.
Awareness
Help the right buyers discover your brand.
Consideration
Be present earlier.
Reputation
Protect how the brand is represented.
Demand
Be found when buyers need help.
Growth
Turn visibility into opportunity.
Risk
Spot inaccurate or unsupported claims.
Market entry
See how you appear in a new market.
Conversion
Help audiences act.
/ THE AI VISIBILITY PROBLEM
Brands can be visible
and still lose.
Found, but not understood.
Buyers find you, but your offer is unclear or described incorrectly.
Understood, but not trusted.
Your offer is clear, but buyers cannot find evidence behind it.
Trusted, but not preferred.
Buyers see a clearer reason to choose a competitor.
Strong in one place. Missing in another.
A strong search position does not guarantee visibility in AI answers.
/ WHERE VALENT ACTS
We identify where you are winning and where you are losing.
The evidence guides where we act. Valent sets the strategy and priorities, then coordinates the work with our team and specialist partners.
01 / AI + GEO
GEO
Assess how AI describes and cites your brand. We combine qualitative GEO data from AI answers, sources and competitor comparisons to identify why your brand is overlooked or misunderstood, and what needs to change.
02 / SEARCH
SEO
Help buyers find useful, credible content in search. We map buyer searches, identify gaps against competitors, and prioritise improvements to page content, metadata, internal links and indexing.
03 / EXPERIENCE
Website
Make your offer clear and the next step easy. We review buying journeys, accessibility and loading performance, then specify the content, design and technical changes needed to remove barriers to enquiry.
04 / SIGNALS
Social
Make your expertise visible to the right audiences. We review your profiles, messaging and content to identify where your offer, expertise and customer evidence need a clearer, more consistent presence.
05 / CONTENT
Content
Answer the questions buyers need answered. We plan and develop service pages, comparisons, practical guides and customer stories that answer buyer questions and provide evidence for choosing your business.
06 / PAID
Media
Use paid search and media where they support your priorities. We align audience targeting, search themes, campaign messages and landing pages around the buyers and opportunities identified through the assessment.
07 / EARNED
PR
Build relevant coverage and credible references. We identify relevant publications and industry sources, then develop story briefs supported by evidence to strengthen how others describe and substantiate your business.
TRAINING
Give your team a clearer view.
Bespoke, paid sessions on brand visibility and GEO. Online or in person, shaped around your team.
/ THE SYSTEM
The Valent
Visibility System.
Five questions guide the assessment: are you found, understood, trusted, relevant and worth choosing?
We compare the evidence across channels and over time to assess Consistency and Momentum.
Visibility dimensions ›
Presence
Are we found?
Accuracy
Are we understood?
Authority
Are we trusted?
Relevance
Do we matter?
Preference
Are we chosen?
/ FROM EVIDENCE TO IMPROVEMENT.
Measure the position.
Set the priorities.
Track the change.
01
Assess
See how your brand appears. Keep the evidence and identify the gaps that matter.
02
Action
Explain what the findings mean. Set priorities your team can understand and own.
03
Improve
Make the agreed changes. Compare with the baseline and review what improves.
Use the stages together or separately, depending on your needs
and the team you already have.
/ CASE STUDIES
Visibility in practice.
Three studies from Gist show how brands appear in AI answers.
Gist / Controlled experiment
9 of 16buyer questions returned answers naming Brewlune after 21 days
A new brand enters the AI answer.
Gist created Brewlune to test how a brand with no history could become visible in AI discovery.
Read the case studyGist / Barware
22.5%3,306 of 14,695 answers named the brand
From rarely mentioned to regularly present.
A barware brand appeared in 22.5% of tracked answers during Gist’s later measurement window.
Read the case studyGist / SaaS
22 of 31tracked questions returned answers mentioning the brand
Useful content. Greater visibility.
A SaaS brand improved its content and made its evidence accessible, then appeared in AI answers where it had previously been absent.
Read the case study/ VISIBILITY ASSESSMENT
A snapshot.
A clearer start.
A paid, one-week assessment gives you a snapshot of your brand visibility across the services you select. See how your brand appears and where attention is needed.
1 week
Assessment turnaround
Choose your scope.
Select the services you want assessed. We agree the scope and start date with you.
/ INSIGHTS
Ideas worth acting on.
What is changing in brand visibility, what it means
and what deserves your attention.
Being found is only the start.
Five questions to ask about your brand visibility.
Are you found, understood, trusted, relevant and worth choosing? Look at the whole picture before deciding what to improve.
AI visibility starts with evidence you can stand behind.
Check how AI describes your business, what supports the answer and whether it gives buyers a useful basis for consideration.
What should change on Monday?
Turn visibility findings into priorities your team can own, act on and review.
/ TEAM TRAINING
Get your team
up to speed.
Bespoke, paid training on brand visibility and generative engine optimisation (GEO). Understand how discovery is changing, what it means for your brand and where to act.
Sessions are tailored to your team and delivered online or in person. We agree the scope, fee and date with you.
Explore training/ PEOPLE
Experience.
With perspective.
BRAND & STRATEGY
Matthew Laubscher
Matthew brings more than 25 years of experience in design and brand strategy across the UK, South Africa and the Middle East. He connects creative thinking with business priorities to help brands make their offer clearer and more relevant.
Matthew on LinkedInDIGITAL & AI
Craig A. Taylor
Craig is a digital consultant with 25 years of experience. His work spans digital and AI, helping teams understand changing technology and what it means for the way their business is found and considered.
Craig on LinkedIn/ TECHNOLOGY PARTNER
Our partnership
with Prorata.
Valent has a strategic technology partnership with Prorata. We combine Gist qualitative GEO technology with our analysis and experienced brand judgement to identify actions that improve brand visibility.
PRORATA
Technology & evidence.
Prorata develops the Gist GEO suite of products. The underlying GEO technology is designed to go deeper than high-volume prompt tracking, examining AI answers and the evidence and sources behind them.
Visit gist.aiVALENT
Depth over volume.
Our qualitative, diagnostic assessment examines what AI understands about your brand and why. We interpret the evidence against your business priorities and turn it into clear actions to improve brand visibility.
/ START HERE
Let’s talk.
Tell us about your brand, the services you need and what you want to improve.
/ VALENT
We improve how brands are found, understood and chosen.
Across AI, search and the wider digital ecosystem.
/ VISIBILITY ECOSYSTEM
More channels.
More signals.
Less control.
Buyers meet your brand through AI, search,
your website and the broader digital ecosystem.
What they find should help them understand
your offer and decide whether it fits.
Buyers can use AI to compare options. Check how your brand is found and understood. Our qualitative assessment examines AI answers and sources, then identifies practical actions to improve your visibility.
A search ranking puts you in view. Buyers still need a reason to consider you.
Your website, reviews, news and independent references give buyers evidence to assess.
Show your expertise in ways that make sense to the people using each channel.
/ BRAND VISIBILITY
Be visible, stay visible.
The AI visibility problem
Brands can be visible and still lose.
Found, but not understood.
Buyers find you, but your offer is unclear or described incorrectly.
Understood, but not trusted.
Your offer is clear, but buyers cannot find evidence behind it.
Trusted, but not preferred.
Buyers see a clearer reason to choose a competitor.
Strong in one place. Missing in another.
A strong search position does not guarantee visibility in AI answers.
Business impact
Across the digital ecosystem, brand visibility is critical to business success.
Awareness
Help the right buyers discover your brand.
Consideration
Be present earlier.
Reputation
Protect how the brand is represented.
Demand
Be found when buyers need help.
Growth
Turn visibility into opportunity.
Risk
Spot inaccurate or unsupported claims.
Market entry
See how you appear in a new market.
Conversion
Help audiences act.
Services
01 / AI + GEO
GEO
Assess how AI describes and cites your brand. We combine qualitative GEO data from AI answers, sources and competitor comparisons to identify why your brand is overlooked or misunderstood, and what needs to change.
02 / SEARCH
SEO
Help buyers find useful, credible content in search. We map buyer searches, identify gaps against competitors, and prioritise improvements to page content, metadata, internal links and indexing.
03 / EXPERIENCE
Website
Make your offer clear and the next step easy. We review buying journeys, accessibility and loading performance, then specify the content, design and technical changes needed to remove barriers to enquiry.
04 / SIGNALS
Social
Make your expertise visible to the right audiences. We review your profiles, messaging and content to identify where your offer, expertise and customer evidence need a clearer, more consistent presence.
05 / CONTENT
Content
Answer the questions buyers need answered. We plan and develop service pages, comparisons, practical guides and customer stories that answer buyer questions and provide evidence for choosing your business.
06 / PAID
Media
Use paid search and media where they support your priorities. We align audience targeting, search themes, campaign messages and landing pages around the buyers and opportunities identified through the assessment.
07 / EARNED
PR
Build relevant coverage and credible references. We identify relevant publications and industry sources, then develop story briefs supported by evidence to strengthen how others describe and substantiate your business.
Visibility System
Five questions guide the assessment: are you found, understood, trusted, relevant and worth choosing?
We compare the evidence across channels and over time to assess Consistency and Momentum.
Presence
Are we found?
Accuracy
Are we understood?
Authority
Are we trusted?
Relevance
Do we matter?
Preference
Are we chosen?
From evidence to improvement
01
Assess
See how your brand appears. Keep the evidence and identify the gaps that matter.
02
Action
Explain what the findings mean. Set priorities your team can understand and own.
03
Improve
Make the agreed changes. Compare with the baseline and review what improves.
Use the stages together or separately, depending on your needs and the team you already have.
/ VISIBILITY ASSESSMENT
A snapshot.
A clearer start.
A paid, one-week assessment gives you a snapshot of your brand visibility across the services you select. See how your brand appears and where attention is needed.
Book an assessmentLet’s talk.
/ INSIGHTS
Ideas worth acting on.